What if nudging isn't the answer?

Being human is hard! Whether it’s being crippled by too many choices, feeling overconfident in the face of something you clearly have no business doing...

Limited attention that only permits you to focus on ONE thing at a time, or the inability to stick to any of your overly optimistic plans to become a regular at the gym.

These are just some of the ways your brain is keeping you from your perfect life.

For years, the behavioral scientists at ideas42 have labored to design nudges that help people overcome their human quirks… but, then we thought what if there was a better way?

What if we just removed all your biases? Find out how today!